Board of Directors

Thomas Ashford Broughton III

Chairman, President & CEO

Tom Broughton received a Bachelor of Science in Finance degree from The University of Alabama and a Master of Business Administration from the J. L. Kellogg Graduate School of Management at Northwestern University. Tom has spent his entire banking career based in the Birmingham area. In 1985 he founded the de novo First Commercial Bank and was named President. When First Commercial Bank was bought by Synovus in 1992, he continued as President and was named Chief Executive Officer of First Commercial Bank. While with Synovus, he also served as Regional Chief Executive Officer responsible for Alabama, Florida, Tennessee and parts of Georgia. He continued his work in this position until his retirement from Synovus in August 2004. In 2005, Tom founded ServisFirst Bank raising $35 million in capital, which at that time, was the largest bank start up amount raised in the State of Alabama. Today he serves as Chairman of the Board, President and Chief Executive Officer. He also founded and organized the formation of ServisFirst Bancshares, Inc., the bank holding company that holds ServisFirst Bank as its subsidiary. Tom led the ServisFirst Bancshares’ Initial Public Offering in May 2014. ServisFirst Bank has offices across Alabama, Florida, Georgia, Tennessee, South Carolina and North Carolina. In 2009, American Banker named Tom “Community Banker of the Year.”

James J. Filler

Lead Director

Mr. Filler has served as a director of ServisFirst Bancshares, Inc. (the “Company”) since 2007 and as a director of ServisFirst Bank (the “Bank”) since inception of the Bank in May 2005. Mr. Filler has been a private investor since his retirement in 2006. Prior to his retirement, Mr. Filler spent 44 years in the metals recycling industry with Jefferson Iron & Metal, Inc. and Jefferson Iron & Metal Brokerage Co., Inc. Mr. Filler attended Samford University.

Joseph Richard Cashio


Mr. Cashio has served as a director of ServisFirst Bancshares, Inc. (the "Company") since 2007 and as a director of ServisFirst Bank (the "Bank") since inception of the Bank in May 2005. Mr. Cashio serves as CEO of TASSCO, LLC and served as the CEO of Tricon Metals & Services, Inc. from 2000 until its sale in October 2008, and had served in various other positions with Tricon Metals & Services, Inc. prior to 2000. Mr. Cashio received a Bachelor of Science degree from the University of Alabama in 1979.

Betsy Bugg Holloway, Ph.D.


Dr. Betsy Bugg Holloway is an accomplished global marketing executive with a long track record of innovative leadership and operational expertise in growing and improving organizations. She currently serves as Vice President for Advancement and Marketing for Samford University, where she leads all marketing, branding, and philanthropic initiatives for the university. Under Dr. Holloway’s leadership, Samford has experienced unprecedented growth in enrollment, fundraising, national reputation, awareness, recognition, and record levels of philanthropic engagement.

Before joining the university’s administration, Dr. Holloway served as Professor of Marketing, Dwight Moody Beeson Chair of Business, and Hackney Family Research Fellow in Samford’s Brock School of Business. Additionally, Dr. Holloway was previously a Visiting Professor at Kiev Business School, the University of Jordan, and the Beijing Institute of Technology.

Dr. Holloway is also a well-known leader in her community, as she has a long history of admirable community and civic service. She currently serves on the Board of Directors and is a member of the executive committee and chair of the nominating committee for Blue Cross & Blue Shield of Alabama and is a member of the Board of Advisors for Founders Advisors. Dr. Holloway has served on several other Boards of Directors and executive committees across the state. She is a past president of the Rotary Club of Birmingham, the Omicron Delta Kappa national leadership honor society, and the Public Affairs Research Council of Alabama (PARCA). She was also a founding board member and former chair of Scholarships for Kids and a trustee for the Alabama Symphony Orchestra Endowment, the IPC Foundation, and the Charles and Estelle Campbell Foundation. Dr. Holloway is a graduate of both Leadership Birmingham and Leadership Alabama and was the 2011 Aspen Institute Ideas Festival Scholar, among other numerous awards and recognitions she has received over the years.

Dr. Holloway earned her B.A. degree from Vanderbilt University, an M.B.A. degree from Samford University, and her Ph.D. in marketing from the University of Alabama.

Christopher J. Mettler


Mr. Mettler has served as a director of ServisFirst Bancshares, Inc. (the 'Company') and ServisFirst Bank (the 'Bank') since October 2019. He has served on the ServisFirst Bank South Carolina Board of Directors since 2017. Mr. Mettler is the founder and president of Sovereign Co., a business that leverages proprietary marketing attribution and artificial intelligence technology (Pebble) to systematically measure thousands of simultaneous marketing messages to display the most relevant products for consumers. Previously, he founded two marketing and financial technology businesses, CompareCards and SnapCap, both of which were acquired in two separate transactions by LendingTree. Mr. Mettler is a graduate of Vanderbilt University and holds an MBA in Business Strategy from Northwestern University's Kellogg School of Management.

Hatton C.V. Smith


Mr. Smith has served as a director of ServisFirst Bancshares, Inc. (the “Company”) since 2007 and as a director of ServisFirst Bank (the “Bank”) since inception of the Bank in May 2005. Mr. Smith spent 46 years with Royal Cup Coffee, 20 of them in which he served as the CEO. He now serves as the CEO of Back Forty Beer Company. Mr. Smith received a Bachelor of Arts degree from Washington & Lee University in 1973. He is an Investor in PCD Development and Chaiman of the UAB Athletic Foundation.

Irma Loya Tuder


Ms. Tuder has served as a director of ServisFirst Bancshares, Inc. (the 'Company') and ServisFirst Bank (the 'Bank') since October 2018. She has served on the ServisFirst Bank Huntsville Board of Directors since 2009. Mrs. Tuder is the founder, former CEO, and Board Chairperson of Analytical Services, Inc. (ASI), a nationally recognized business providing management and technical solutions to federal government agencies. In 2007, Tuder successfully led the acquisition of ASI by Arctic Slope Regional Corporation Federal Holding Company (ASRC Federal) as a wholly-owned subsidiary. Mrs. Tuder earned her Bachelor of Business Administration degree from the University of Notre Dame and a MBA from Troy State University in Montgomery. She is a Certified Public Accountant and has completed the Minority Business Executive program at Dartmouth College and the Huntsville/Madison County and the State of Alabama Leadership Programs.